Hoover – the name says it all – is a leading brand in the vacuum cleaner market introducing its latest, innovative product, the H-FREE 500. It’s asked to display all the new features, especially focusing on compactness. Dilemma creates a global TV commercial, from which all the communication materials have been adapted, that is totally product-oriented but also shows the target mindset in terms of attention to detail, tidiness, and cleanliness. That’s both the way the product works and the way you live.